Sun Yat Sen Medical Sciences Museum

This museum which is usually empty and contains exhibits of medical science experiments on rats is transformed into a fashion gallery tonight. As I walked home from school I heard some music and realised it was the Joyce's Boutique 40th Anniversay. If not for the music, I could also tell from the big cars parked along the normally empty driveway, and their chauffeurs dressed in white or black suits. So I took a picture of the entrance to the party which was lined with people waiting to go into the museum, which promptly opened at 10.30pm. Visitors to the main entrance were greeted with waiters with drinks on trays.

It was a classy setup and I don't think they did disservice to the historic site. HK continually amazes me at how creative they can get with space, and making the most of an idea, to present it in the most innovative ways. It's such an interesting end to be a passer-by to such a happening event, which I wasn't attending even though it is at my backyard. It is not my scene, but more of the rich and the tai-tais. I will definitely check out the event if I can! It's free to the public!

Pictures taken from my camera. :)

Article from SCMP - 8th Dec 2010.
Over the past 40 years, Joyce Boutique has been synonymous with cutting-edge fashion in Asia. Since the early 1970s, when founder Joyce Ma opened a small multi-label boutique at the Mandarin Oriental Hotel, the retailer has discovered and championed some of the industry's most innovative designers, including Yohji Yamamoto, Dries Van Noten, Comme des Garcons and Balenciaga. Ma was the first to open monobrand stores for luxury brands in Asia such as Giorgio Armani, Donna Karan and Thierry Mugler, and also pioneered a lifestyle retail concept with Joyce Flowers, Joyce magazine and Joyce Cafe in the 80s and 90s.

With so many achievements it's fitting that the retailer chose to celebrate its 40th anniversary in grand style by launching, "A Journey in Fashion", a large-scale multimedia exhibition that will debut in Hong Kong, before continuing on to Shanghai and Paris, where it will close Fashion Week in March.

The exhibition, which has taken over a year to co-ordinate, will be presented at The Hong Kong Museum of Medical Sciences, a 100-year-old heritage building in Mid-Levels that is being used for a fashion event for the first time. Covering two floors, visitors will be led through five rooms, each offering an insight into Joyce's history and development, supported by rare archive images, press clippings and installations. One-on-one interviews with designers and fashion visionaries such as Ann Demeulemeester and Dean and Dan Caten from DSquared will be conducted by influential blogger and ex-Joyce magazine editor Diane Pernet.

A Journey in Fashion opens to the public from tomorrow at The Hong Kong Museum of Medical Sciences, Square Street, Mid-Levels. Opening hours: Tuesday to Sunday from 10am to 7pm (closed on Mondays); 10am to 5pm on December 24, 25 and 31. Admission is free. For inquiries, please call 2524 7828.