Classy classy!

Before I had not thought of Louis Vuitton as anything more than a flashy brand. Today. I attended, as part of the Le French May, "Louis Vuitton A Passion for Creation" exhibition at the HK Museum of Art.

A symbol of French elegance and savoir vivre, L.V has maintained closed links with the art world for more than 150 years. As pioneers of the art of travel, L.V and his successors has always been working with the best architects, engineers, decorators. With Marc Jacobs as artistic director in 1997, L.V forged a strong relationship with artists, such as Stephen Sprouse (S/S 2001 Rose Collection, 2009 Grafitti all in bright neon colours), Takashi Murakami contemporary Japanese artist (2003 Eye Monogram on Black Canvas, Camouflage on Monogram) & Richard Prince, American painter and photographer (Spring 08 After Dark Collection). There was also a section on L.V architecture around the world, which i had never paid attention to before. Indeed, much goes behind this label other than the fact that it is toted & revered by ladies around the world.

I was introduced to the iconic architect that is Frank Gehry. Based in Los Angelos, he has designed a powerful building to embody the ambitions of Foundation Louis Vuitton pour la creation. Located on the outskirts of Paris, the use of glass as the primary exterior material plays on the transparency of light, to ensure that the building complements its natural environment. This building is dedicated gallery space to accomodate art exhibits and performance events. Sounds breath-taking in the ambition, and the message L.V seeks to put across, for a luxury label, which looks to be remembered going into the next century.